SALESPRO: Sprinter vs. Ford is an iBook created to compare the Sprinter brand commercial vehicle with the Ford brand. The content was created using Photoshop, Illustrator, and iBooks. Interspersed throughout the book are interactive widgets including 360s, image galleries, and videos. This iBook won Honorable Mention for IHAF’s 2012 “Sales Collateral” category.
Photoshop Production / iBooks Production
Main Page and Table of Contents
Copy with Interactive Widget
Example of a 360 Interactive Widget
Large Image Banner with Video
Copy with Image Gallery
Text and Images
Informational Graph with Video
Main Page and Table of ContentsA large main image that showcases the Sprinter and juxtaposes with Ford, the competitor.
Copy with Interactive WidgetThroughout the iBook, several pages that are text heavy have interactive widgets. The widgets help break up the information into easily understandable segments.
Example of a 360 Interactive WidgetWhen a user touches an image with curved arrows, it reveals a full screen interactive. The user is able to see a side-by-side comparison between the Sprinter and the Ford commercial vehicles.
Large Image Banner with VideoThere are several videos within the book. The user just has to touch the play icon, and the video will play fullscreen.
Copy with Image GalleryLarge photo image galleries showcase the Sprinter with corresponding with text.
Side-by-Side ComparisonsSince we are comparing the Sprinter and Ford commercial vehicles, there are several side-by-side comparisons with the use of text, images, and interactive widgets.
Text and ImagesComprehensive text with images that expand to full screen when touched. The images break up the text for the user and highlights the content of the text.
Informational Graph with VideoSome pages are media-rich with informational charts, video, and expandable images.